Desktop viewing: exposed side navigation, prominent hero element, additional content accessible above the fold.

Raising the Bar

Foundation Capital, a bay area venture capital firm, wanted a new website to set them apart from other VC firms. When they looked at their competitors’ sites they saw many of them lacked a nuanced design, good storytelling, and pleasant user experiences. Foundation Capital wanted something patently different: something modern, beautiful, and responsive.

Tablet viewing: side navigation maintained, hero element slightly smaller than desktop, additional content revealed more.

Telling a Story

We focused on designing a site that told their story better and raised the general bar for what a venture capital firm’s website could be. Instead of dwelling on investment policies and procedures, we highlighted the people of the firm, the people they invest in, and the mission that keeps them moving forward.

Mobile viewing: navigation accessible through icon, prominent hero element, UI elements are stacked.

Responsive, Personal, Distinct

To put a face to the firm, we used large, personal imagery throughout; to bring the firm to life, we created interesting layouts that would accomdate narrative-based content. In development, we engineered the site to not only look good across devices, but to perform excellently as well.